Box with the wow factor.
Satelliet Indoor | Outdoor | Furniture
The request
Satelliet is one of the largest specialists in the field of hospitality and project furniture for catering, leisure, retail, education, office, care and cruise ships. The collection includes more than 4,000 chairs, tables and bases, bar stools and benches, developed in-house. The furniture can be put together according to your own wishes; one can choose from an extensive range of models and extensive collections of fabrics, leathers and finishing options.
Interior designers are an important target group for Satellite. Previously, Satellite presented itself to this segment by means of a large box with sample cards. A considerable expansion of the own fabric collection and finishing options required a different presentation product; the old concept was no longer sufficient.
Interior designers are an important target group for Satellite. Previously, Satellite presented itself to this segment by means of a large box with sample cards. A considerable expansion of the own fabric collection and finishing options required a different presentation product; the old concept was no longer sufficient.
The execution
Satelliet has a lot of internal expertise when it comes to designing. The basis of the concept for the new “Fabrics & Finishes Box” comes from Satelliet itself. The special end product is the result of a lot of internal effort and intensive concepting. For example, the pattern of a fabric from the collection has been translated into the printed material with which the box is covered: African Leaves.
Handy and practical: these were the functional requirements. A box that is given a permanent place in the closet by design agencies and project developers. And with which Satelliet makes its collection of special fabrics (literally) tangible. The box contains not only the fabric types in different categories, but also a booklet with all the colors and specifications of the fabrics, as well as the finishes of table tops.
In the various sessions with Venttri, the concept of the box was technically tested, sharpened and adapted. The production of the box consisted of no less than 23 steps. Watch the video of the process here: The making of – Fabrics & Finishes Box by Satelliet. And here’s some nice pictures of the result: Luxury presentation box.
The customer’s experience
Roy Keultjes, Marketing Manager: “Because of previous positive experiences with Venttri, we have again used your expertise. For us, Venttri is the party that knows the technical feasibility of a product and also adds creativity. We really experience that technical creativity as your added value. The goal was to create a new tool with the right appearance. A box with a modern layout, with which we really impress the customer. And it works. The “Fabrics & Finishes Box” has the wow effect. The quality strive of Satelliet and Venttri comes together in the box.”